Wednesday, May 28, 2014

DIFFERENT TYPES OF PROMOTING ADVERTISEMENTS





There are two categories of promoting advertisements.They are 
1)Advertising with the help of electronic devices
examples for 1st categorie electronic devices are
a)Radio
Commercial radio stations make most of their revenue selling
"airtime" to advertisers. Of total media expenditures, radio accounts for 6.9%. Radio advertisements  are available when a business or service provides valuable consideration, usually cash, in exchange for the station-airing their spot or mentioning them on air. 
b)TV
                                                

A commercial advertisement on television  is a span of television programming produced and paid for by an organization, which conveys a message, typically to market a product or service. Advertising revenue provides a significant portion of the funding for most privately owned television networks. The vast majority of television advertisements today consist of brief advertising spots, ranging in length from a few seconds to several minutes . Advertisements of this sort have been used to promote a wide variety of goods, services and ideas since the dawn of television.
c)computer ,mobile,tablet and other gadgets 
In computer ,mobile ,tablet and other gadgets ,the ads can be seen through internet. In internet there are two ways to promote advertisements are 
1)By the help of web banners
2)By pop-ups 
we can give different types of effects for above two ways like sliding and expanding of web banners.Now-a-days TV's also using internet.
1)Web banners

A web banner or banner ad is a form of advertising on the World Wide Web delivered by an ad server.Web banners or banner ads typically are graphical ads displayed within a web page. Many banner ads are delivered by a central ad server.Banner ads can use rich media to incorporate video, audio, animations, buttons, forms, 
or other interactive elements using Java applets, HTML 5, Adobe Flash, and other programs.
2)Pop-ups

Pop-up ads or pop-ups are often forms of online advertising on the World Wide Web intended to attract web traffic or capture email
addresses. Pop-ups are generally new web browser windows to display advertisements. A variation on the pop-up window is the pop-under advertisement, which opens a new browser window hidden under the active window. Pop-under's do not interrupt the user immediately and are not seen until the covering window is closed, making it more difficult to determine which web site opened
them.
d)Skywriting


Skywriting is the process of using a small aircraft, able to expel special smoke during flight, to fly in certain patterns to create writing readable by someone on the ground. The message can be a frivolous or generally meaningless greeting or phrase, an advertisement aimed at everyone in the vicinity, a general public display of celebration or goodwill, or a personal message, such as a marriage proposal or birthday wish.
2)without the help of electronic devices.
examples for 2nd categorie are
a)Bill board

A billboard is a large outdoor advertising structure , typically found in high-traffic areas such as alongside busy roads. Billboards present large advertisements to passing pedestrians and drivers. Typically showing large, ostensibly witty slogans, and distinctive visuals, billboards are highly visible in the top designated market areas. Bulletins are the largest standard-size billboards. Located primarily on major highways, expressways or principal arterial's, they command high-density consumer exposure . 
b)Rack card




A rack card is a document used for commercial advertising, frequently in convenience stores, hotels, landmarks, restaurants, rest areas and other locations that enjoy significant foot traffic. Rack cards are typically 4 by 9 inches in size and sport high-impact graphic design.
c)Wall poster

Posters are the other common form of billboard advertising, located mostly along primary and secondary arterial roads. Posters are a smaller format than bulletins and are viewed principally by residents and commuter traffic, with some pedestrian exposure.
d)Pamphlet

pamphlet is an unbound booklet . It may consist of a single sheet of paper that is printed on both sides and folded in half, in thirds, or in fourths , or it may consist of a few pages that are folded in half and saddle stapled at the crease to make a simple book.
e)News paper


Newspaper advertising has been around longer than any other form of advertising we see today and is still the first kind of advertising that businesses think about doing. These ads can do a lot more than just advertise one item or one sale--each one can work really hard to bring in customers, and then bring them back again and again. They're a good way to reach a large number of people, especially those aged 45-plus who tend to read the paper more frequently than younger demographic groups who tend to get their news from television, radio or the internet. And you can target your ads to the appropriate markets by requesting that your ads run in the section that most closely relate to your target audience, be it sports, lifestyle or business.



















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